Email Marketing Campaign: Modern Advertising

Just like any other breakthrough in science, the Internet came into being after some significant events that gave science wizards the idea to come up with this phenomenal mode of communication. In the beginning it was created for security purposes and eventually embraced by nearly everyone as the most convenient medium of communication.
All facets of communication are now being catered to by the Internet. From simple socializing and dating, to the complex exchange of data in commerce, all these are now conveniently done online. The early stage of E-mail services were merely for socializing and a perfect option for snail mail in sending important communication to loved ones and friends from different parts of the globe. From a convenient mode of communication, e-mail has now evolved and became a breakthrough in trade and commerce. Thus, email marketing campaign came into being.
Nearly every businessman worldwide is now exploiting the Internet for whatever motives they can think of. Businesses are now utilizing the Internet as a powerful marketing tool to bolster their venture. E-mail marketing campaign is now popularly used to introduce their firms and line of products, as well the services that they can offer to their existing and prospective clients.
E-mail marketing campaign is a kind of customer service that a certain company has used to communicate with their clients, prospective customers, and the general consuming public simply to have their presence felt. It is a system used to advertise ones firm, in the form of personal messages with the attachment of marketing photos or videos and newsletter address to the individuals, which the system had gotten their e-mail addresses, whenever the website of a certain establishment had been visited. This software solution features several services too, such as autoresponder, e-mail marketing tracking and many more programs related to the concern of customer cares, communication and dissemination of information about the company.
It is probably the best software solution to bolster ones promising business by maintaining a good presence particularly in the Internet. E-mail marketing campaign gives an unlimited advertising opportunity for those who would embrace this form of marketing strategy. You just have to visit your favorite software vendor for further details of a system, or you may browse any web link to place your order for this software.
Do not let yourself left behind by any others who are now using such innovation for business growth. Go on line to purchase the email marketing campaign system, as your tool for advertising. More e-mail campaign, more customers that your can expect everyday.

U.K Currency Report-Market Report!

Currency exchange remains a key factor for many expats with UK Pensions and QROPS. The complexity for Pension and QROPS and investment strategies also needs continued monitoring of exchange rates.

Continuing our daily look at factors affecting currencies allows some insight into market conditions affecting exchange rates. Cash and income timing for UK Pensions and QROPS should be considered to maximise the Pension, QROPS and investment income and benefits taken.

 

Sterling gained some strength against the dollar yesterday after it was announced by European officials that aid would be given to Greece soon to reduce their fiscal debt, this news seemed to reduce the concern in investors which has recently caused problems for sterling. The news for Greece helped the euro rise from the one year low it has recently hit and helped aid sterling to follow suit as it gave some reassurances that Greece can be helped on the road to recovery.

Sterling reached a day’s high of $1.5282 up from the day’s low of $1.5143 but these gains were limited as the pound still hovered around the four week low against the dollar, this was still mainly due to the constant concern over the chances of a hung parliament.

 

Positive housing data in the UK which showed a rise in house prices both month on month and year on year helped support the pound along with news that Asian central banks were  picking up sterling allowing it to move away from the $1.5126 it hit against the dollar on

Wednesday the lowest level we have seen since late march.

There was less of a movement against the euro which traded flat on the day reaching a high of €1.1548.

Analysts seem to still think sterling will be vulnerable over the upcoming days until the election on the 6th of May as more than ever the focus is on the latest opinion polls which still shows no one party leading by a majority. And after a report showed nearly half of voters in the UK swing seats and may still change their minds about who they vote for, it seems the outcome will remain wide open. The recent surge in popularity for the Liberal Democrats has meant if the election results in a hung parliament its uncertain which main party the Liberal Democrats may chose to form a coalition with. With the final televised debate taking place last night discussing the UK’s economy and immigration, we wait to see how the polls have been affected, there is lot is still left to play for.

 

Gerard Associates Ltd advises expats and people considering living abroad on the options available for Pensions, QROPS and investments in a clear format allowing all customers to make an informed choice. This with the reassurance of UK authorised and regulated advice.

 

 

U.K Currency Report-Market Report!

Currency exchange remains a key factor for many expats with UK Pensions and QROPS. The complexity for Pension and QROPS and investment strategies also needs continued monitoring of exchange rates.

Continuing our daily look at factors affecting currencies allows some insight into market conditions affecting exchange rates. Cash and income timing for UK Pensions and QROPS should be considered to maximise the Pension, QROPS and investment income and benefits taken.

 

Sterling gained some strength against the dollar yesterday after it was announced by European officials that aid would be given to Greece soon to reduce their fiscal debt, this news seemed to reduce the concern in investors which has recently caused problems for sterling. The news for Greece helped the euro rise from the one year low it has recently hit and helped aid sterling to follow suit as it gave some reassurances that Greece can be helped on the road to recovery.

Sterling reached a day’s high of $1.5282 up from the day’s low of $1.5143 but these gains were limited as the pound still hovered around the four week low against the dollar, this was still mainly due to the constant concern over the chances of a hung parliament.

 

Positive housing data in the UK which showed a rise in house prices both month on month and year on year helped support the pound along with news that Asian central banks were  picking up sterling allowing it to move away from the $1.5126 it hit against the dollar on

Wednesday the lowest level we have seen since late march.

There was less of a movement against the euro which traded flat on the day reaching a high of €1.1548.

Analysts seem to still think sterling will be vulnerable over the upcoming days until the election on the 6th of May as more than ever the focus is on the latest opinion polls which still shows no one party leading by a majority. And after a report showed nearly half of voters in the UK swing seats and may still change their minds about who they vote for, it seems the outcome will remain wide open. The recent surge in popularity for the Liberal Democrats has meant if the election results in a hung parliament its uncertain which main party the Liberal Democrats may chose to form a coalition with. With the final televised debate taking place last night discussing the UK’s economy and immigration, we wait to see how the polls have been affected, there is lot is still left to play for.

 

Gerard Associates Ltd advises expats and people considering living abroad on the options available for Pensions, QROPS and investments in a clear format allowing all customers to make an informed choice. This with the reassurance of UK authorised and regulated advice.

 

 

Did you forget your password reset security?

Password reset self-service provides end users with the ability to reset their own forgotten passwords and is now an integral part of many Identity Management systems.  Many organisations have realised the savings they can make on helpdesk password reset calls, and when you consider the benefits of the improved user experience and reduced user downtime that password self-service provides, what have you got to lose?  Well, how about the security of your entire IT infrastructure?  Without some careful thought and planning it’s all too easy to open up a gaping security hole.

Many forgotten password reset systems work on the basis that a user has to provide the answers to a set of security “challenge” questions that they have supplied at some previous time; if they provide the correct responses they can go ahead and reset their password.  You may have invested time and money educating your users on the importance of choosing passwords that nobody else can guess and of not writing the password down on a Post-it note and sticking it on their screen.  You may have deployed password policies that require a high degree of password complexity and enforce frequent password changes.  But can you be sure that users are providing suitably secure responses to their challenge questions?  If not, you might as well forget all your super high security password strategies and set everyone’s password to “password”!

With the inescapable rise of social networking it’s becoming easier for hackers to discover personal information like a person’s date of birth, graduation year, favourite film or even the name of their dog.  The wisdom of providing this information for all the world to see is questionable to say the least, but it’s outside the remit of the IT department to dictate what people can and can’t put on Facebook.  Even the old favourite “What’s your mother’s maiden name?” is sometimes available in online genealogy databases or other sources.  This increased availability of personal data presents a challenge when defining the security questions you require users to answer.  Clearly you need to provide questions that have answers that cannot easily be guessed or found elsewhere, but getting agreement on what these questions should be has proven to be an unexpectedly protracted process in many organisations I have worked with.  Some have even refused to implement forgotten password reset services because they see them as the weakest link in the security infrastructure, one that could be exploited by anyone wishing to gain unauthorised access, and I can see their point.  When you think that many banks use this type of forgotten password reset service it’s a worrying problem.

So how do you implement a secure forgotten password reset service?  My view is that you can never guarantee that your system will be 100% secure but you can take steps to minimise risks.  If you think about it, that’s probably true of all IT security systems, not just those built to manage forgotten password resets.

One way to decrease the risk is to insist that users who have forgotten their passwords must answer more than one security question.  Each extra question you ask decreases the probability that a hacker can guess all the required responses.  So why not go ahead and insist on forcing the user to provide 15 correct responses to security questions before they can reset their password?  Well, apart from annoying the user and taking up more of their precious time, this strategy also greatly increases the probability that users will not be able to answer the full set of questions as they may have forgotten some of the answers they originally provided; they will then just phone the helpdesk and that defeats the object of the exercise.  You probably need to think about exactly how many questions you will require users to answer before being able to reset their password but an absolute minimum of three is advised.  Some systems allow you to require that the user initially sets up a number of security questions but only presents them with a random selection of these when they forget their password.  This is good practice; it means a potential hacker doesn’t necessarily know which information they need in advance.  If your system allows, limit the number of incorrect password reset attempts before user is locked out of the service; this may lock out some genuine reset attempts if the user has forgotten or mistyped their challenge responses but it does help to weed out hacking attempts.

So it seems there is a trade-off between security and usability, but there are ways to increase the likelihood that a user will be able to provide the correct responses.  You can’t improve the user’s memory but you can help them to provide less ambiguous answers by phrasing the question in a more specific way.  For example, if you ask them the name of their best friend at school they might provide the full name of this person when first setting up the security responses.  When they forget their password they might not remember how they first answered the question and may type in just the forename of the person and wonder why they get an incorrect response error message.  Or they might be thinking of a different school they attended than the one they were first thinking of.  There’s no point relieving the helpdesk of calls relating to forgotten passwords if it means they are bombarded by calls relating to forgotten challenge responses.  So be more specific: “What is the first name of your best friend at the first school you attended?”  This is something they should know the answer to and something they should be able to answer the same way every time.  Of course, it’s possible that somebody else may know or guess this information, but combine it with a few other similarly specific questions and you will greatly increase the security of your forgotten password reset system and ensure that it’s actually useable.

Some systems give you the option to allow users to set their own challenge questions.  This would be great if you could guarantee that your users always choose sensible questions.  In my opinion it’s asking for trouble and to be avoided at all costs.  Do you really want people to able to base their password security on the answers to questions like “What is my name?”, “What is the capital of Italy?” or even “What am I having for dinner tonight?”  Some may choose questions with yes/no answers like “Do I like Chinese food?”  If you think it unlikely that this will happen you are probably underestimating your users’ understanding of password security concepts.  Just don’t go there!

In summary, by carefully choosing challenge questions that require specific responses which are both memorable to the user and difficult for anyone else to determine or guess, and by using a combination of several mandatory questions you can greatly improve the security of your forgotten password reset system while reducing the strain on your helpdesk and decreasing user downtime.

How To Get More Customers And Sell A Lot More Cars By Spreading Your Message

Will you really implement great marketing on a budget?AbsolutelyOf course the over-priced promoting “gurus” or publicizing reps won’t tell you this.  These are the individuals who want you to believe “promoting” requires an huge investment over a extended period of your time–that can only be done by the professionals.”Image,” “brand,” “awareness,” and “exposure” they cry… as they inch closer and closer to your wallet. Then of course they mystify you with trade jargon just so you have got no way of knowing what’s being done and what kind of results you’ll truly expect with such a campaign.That’s hard enough to stomach for a rich dealer, let alone a small, used car dealer who can’t fathom spending $3000 for one ad merely to “get their name out there” and “hopefully” generate some leads.However we’re here to inform you this whole promoting thing doesn’t need to be sophisticated or perhaps that expensive.  After all advertising and design companies want you to think it is, because that’s how they make their money – charging small businesses, like car dealers, a lot of money to manage a process that appears terribly complex.In truth, maintaining a top quality image and building a sturdy brand is actually pretty easy…and we’re about to show you some high-end marketing and publicizing tricks you’ll be able to implement immediately-even on a budget.Here’s the deal. A lot of what individuals assume about branding and image doesn’t really matter. What matters is that you just sell cars. And from experience, spending a large amount of cash on a high-end design company won’t necessarily achieve those goals either.Don’t get me wrong– having a professional and polished image will make a big difference in developing trust with potential customers. And a spiffy look can assist you look bigger and better than you actually are (and a lot more safe than your other used car competitors).BUT, it doesn’t require a small fortune to get the work done.With the data given in this article, you’ll learn the tools and ways necessary to tidy up your look and makeover your entire image – including your logo, business cards, stationary, site, and leaflets – in about 2 weeks for not much more than a ninety nine Taurus at the auction.Thus with that said, here are our best suggestions in beefing up your dealership’s promoting and branding efforts on a dime:1. Don’t Waste Cash on “Perfect”- Good Enough is Good EnoughNobody cares about your brand or website more than you do. So don’t get worried and fanatical about the process and spend more cash (and time) than required on these things. Simply aim for a polished, professional and simple look.  You don’t need funky, over the top or award winning designs. Ideally, you‘ll need to work with a designer to ensure a clean and professional site or logo, but just know from the start you won’t need the most costly package or the needless bells and whistles they have to offer.2. BrandscendingYes, we made this word up. It’s a cross of branding and transcend. What we mean by brandscend is to emerge on top of ancient branding strategy. Most individuals assume branding is something that’s accomplished over a long amount of time with a ton of effort and money. That’s true.But that’s not the only method to achieve a sturdy brand presence and a solid image (which of course nobody within the business will ever tell you).So instead of listening to the promoting reps and taking out an costly “branded” ad for ten months straight simply to “get your name out there”, you’d do just as well with your money developing and maintaining a refined image and consistently utilizing it in all your efforts –i.e. signs, commercials, mail, print ads, shirts, letters and website, to further promote the worth of your brand.3. Company IdentityThe standard price for a corporate identity package (logo, letterhead, business cards and envelopes) from a reputable design firm is about $3,000. Ouch!But did you know that several terribly gifted graphic designers moonlight as freelance entrepreneurs? And without the costly overhead of running a firm, their rates are A LOT less. And by much less, we mean as much as 90% less. Yes! That means you’ll get a complete and professional corporate ID package for as little as $300 by working with some on-line outlets. Merely search “company identity” on Google and you may find a long list of options.Everything ElseOnce equipped with your new look and logo, you’ll hire a local graphic designer (or one of the people you found online) to apply that logo to your signs and banners. You’ll visit an embroidery store and have your logo added to golf shirts and hats. You’ll find the best site to get unique name tags with your new design.The sky is the boundary. You’ll be surprised how proud you may be to display your new image in as many ways as you can. And you ought to – that’s how you make it pay off.Who This Doesn’t Apply ToIf you’re the sort of person who will require an executive board meeting to make a decision on new logos and the headline for your web site these concepts probably aren’t for you.Just like it’s not always convenient to shop around or clip coupons for the best deal, you’ll need to be prepared to be flexible and somewhat patient when dealing with individuals via the internet. That’s the trade off to buy a brand new fancy look for your business for dimes on the dollar.

Key Drivers For Retail Excellence In India

Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. Growth in Indian retail has been driven by the country’s economic fundamentals over the past few years. Increasing number of nuclear families, easy financing options, increase in the population of working women and emerging opportunities in the service sector during the past few years have been the key growth drivers of the organised retail sector in India.

Consumers are now showing a growing preference for organised retail, resulting in increased penetration. The following factors contribute for the growth of organised retailing.

Changes in demographics India has the lowest median age of 24 as compared to developed countries. The composition of the Indian population is shifting towards the age group of 20-49 i.e. the working population with purchasing power. Thus, India has the largest ‘young’ population in terms of sheer size and this young segment is the major driver of consumption as they have the ability and willingness to spend.

Increased credit friendliness There has been a radical change in the Indian consumers’ mindset regarding credit. With the easy availability of credit and declining interest rates, personal credit has witnessed growth. The boom in financing has resulted in an increase in spends on housing and consumer durables such as two-wheelers and cars. The use of plastic money has increased significantly total spending on shopping and eating out.

Consumer Pull In the pre-liberalization supply-led market, the power rested clearly with the manufacturers. In today’s demand-led market, it’s the consumer who calls the shots. Consumers can be divided into two broad segments:

High-income segment This comprises consumers who do not shop themselves, have a very low level of involvement and whose monthly grocery bill forms a very small part of the salary.

Middle and lower income group This includes consumers who are highly involved in grocery shopping, as this expenditure constitutes 50% or more of the monthly salary. This segment is highly value-conscious, constantly looking for bargains and is made up of active shoppers.

Rising Incomes India is the second fastest growing economy in the world. A larger number of households are getting added to the consuming class with growth in income levels. Increasing instances of double incomes in most families coupled with the rise in spending power is further fuelling the growth of retail sector. Though this growth is most evident in urban areas, it has also taken place in rural markets.

Media There has been an explosion in media as well during the past decade. This media bombardment has exposed the Indian consumer to the lifestyles of more affluent countries and raised their aspirations and expectations from the shopping experience — they want more choice, value, service, experience and convenience.

Consumer Behaviour The growth of modern retail is linked to consumer needs, attitudes and behaviour. Rising income levels, education and global exposure have contributed to the evolution of the Indian middle class. As a result, purchasing and shopping habits have been inculcated and are increasing day by day. Today, people are willing to try new things and look different, which has increased spending on health and beauty products apart from apparels, food and grocery items.

There has been a change in shopping behaviour in urban India over the past few years that is, they want everything under one roof and a bigger choice of products. They also look for speed and efficiency. Increased awareness has also meant that consumers now seek more information, variety, product availability, better quality and hygiene as well as increased customer service.

Traditionally, shopping for children was confined to festivals when dresses were bought for them. But now, working parents prefer to spend as much time as possible with their children; this includes their shopping hours also. As malls and supermarkets offer the option of entertainment along with shopping, younger couples prefer to shop there.

Consumerism Cycle Being the closest link to the consumer in the supply chain, retailers benefit accordingly. Manufacturers spend a lot of money promoting a product, but if it’s not on the shop-shelf, consumers won’t be able to buy it. Manufacturers have also realized that retailer recommendations matter, particularly in smaller towns.

Rural Market The rural market is beginning to emerge as an important consumption area, for most key consumer durables and non-durable products. In response, manufacturers of consumer goods have begun developing new products and marketing strategies with the rural consumer in mind.

Supply Chain The consumer goods sector has been transformed by increased liberalization, continuous reduction in customs duty, a shift from quota to tariff-based systems for imports and sophistication in manufacturing over the past few years. Entry restrictions for multinationals have been removed in nearly all sectors. All this has enabled chain retailers to enjoy better range depth and sourcing options as well as improved average margins. There has been a proliferation in the range across all categories, with a simultaneous increase in the supply of products and quality retail space.

Hubs Chennai, Bangalore and Hyderabad have become major retail hubs. In Chennai, about 17% of food sales flow through supermarkets and 25-30% of consumer durable sales come from specialty chains such as Viveks and Vasanth.

Entry of Corporate In contrast to the situation a decade ago, the level of interest in retailing as a growth opportunity has increased visibly now. Large conglomerates like the Tatas, ITC have initiated investment in retailing. Big business houses today are in a position to provide the Indian masses with shopping satisfaction, entertainment, quality products, polite salespersons, product information and discounts. Though margins are low at the moment because of high property costs and poor infrastructure, this is the only business where one buys in credit and sells for cash.

Family-Owned Businesses With the new-age, demanding consumer preferring to shop in these big retail chains, traditional shops will face a difficult time trying to meet consumer expectations. This will make retailing an unattractive proposition for them. The process is likely to be kick-started by grocery stores transforming into supermarkets since the margins in the grocery trade are the lowest in the business.

New Entrepreneurs The growing attractiveness of the retail trade has begun to attract new entrepreneurs with ideas, and venture capitalists with funds are also increasingly willing to invest in retail businesses.

Foreign Retailers The increasing attractiveness of the sector has drawn the interest of a number of global retailers. With the opening up of the economy, more and more MNCs have entered the Indian business arena through joint ventures, franchisees or even self-owned stores.

While foreign retailers cannot start operations on their own mainly because of FDI restrictions on the sector, a number of companies, are exploring entry options. In apparel, Benetton, Lifestyle and Zegna are already in business, and Dairy Farm has a number of retailing joint ventures in India.

Technology The computerization of the various operations in a retail store —including inventory management, billing and payments as well as database management — widespread use of bar coding, point-of-sale terminals MIS has changed the face of retailing drastically. Apart from providing the retailers with better and timely information about their operations, the technology also performs such tasks as preventing theft, promoting the store’s goods and creating a better shopping atmosphere. This is done with the help of closed-circuit televisions, video walls, in-store video networks, and other forms of interactive applications ranging from CD-ROMs to virtual reality to let customers select and buy products.

Trained manpower Qualified and trained manpower is of utmost importance in retail. The need for specialized skills is increasingly felt in the areas of strategic management, merchandise management and store management.

How to Find the Perfect Marketing Solution

Every small business owner knows only too well that a well planned marketing strategy will keep them in profit regardless of the ups and downs of the economy. Some business owners tend to plough much of their marketing budget into offline advertising, like press ads, magazine ads, radio and television commercials.

Whilst others prefer to invest their money in online advertising like pay-per-click and flashy banner ads.

With the trend increasingly in favour of online advertising, simply due to the huge volume of online shoppers, many business owners who are trying to promote their products and services online are obviously facing a few problems.

Not least is the problem of e-confusion.

This embarrassing and uncomfortable condition is brought about due the numerous streams of marketing options now available to all internet based businesses. Anyone who has been soundly educated in the bricks and mortar type world of business and marketing is now finding it increasing difficult to know which way to turn.

Should they focus all their efforts and resources on pay-per-click or have a few banner ads circulating cyberspace too? Well, it would appear that the outcome of this little decision is the very least of their problems. The real dilemma, which is striking fear into all but the very savvy of Internet marketers is, where does social network marketing fit into their strategy?

It can’t be ignored. There are millions of potential customers frequenting the social sites like Twitter, Facebook and MySpace, not to mention LinkedIn, Bebo, Hi5 and Friendster. And every dedicated businessman and woman worth their weight in salt knows that you have to ply your trade where people gather.

It’s what’s called a market!

As offline advertising becomes more and more expensive and much less effective, many small business owners know they must get a foot firmly on the threshold of as many streams of new media marketing as possible. And herein lies the problem for many, because they simply don’t know how to.

New media marketing is not even remotely like marketing in the real world and it goes against everything business owners have come to know and trust. So here lies a big opportunity. Master the many facets of internet marketing and you master the web.

Sounds simple but in practice it’s going to take work, effort, training, learning and trial and error. So why is internet marketing so complex?

It’s because there are so many options, and a business that wants to survive, grow and prosper needs to explore most of them before deciding on which marketing option is right for them.

The social networks have already been mentioned and come high in the list of avenues waiting to be explored. A search on Google for “social network websites” returns a page count of more than 295 million, which at least suggests its importance. That’s certainly a lot of web pages devoted to the subject. But social network marketing is only part of the equation.

Today, the modern savvy internet marketer, AKA online business owner, needs to be conversant with or at least familiar with article marketing, affiliate marketing, referral marketing, viral marketing, video marketing and forum marketing.

Then there are blogs and RSS feeds, search engine optimisation, keyword optimisation plus joint ventures and online press releases to consider.

All these avenues are merely options, in which a business needs to apply its marketing formulas. It’s a bit like a fishing expedition. You have to find out which one is going to be the most productive.

So is it any wonder why so many small business owners are e-confused?

The answer to this problem is that small business owners need to educate and familiarize themselves with all the aspects of the many Internet marketing methods, strategies and techniques. It may seem like a daunting task, but how else will the online entrepreneur know what will work for them?

Successful Internet marketing is all about finding a method that works then test, tweak and fine-tune it to perfection. It may take a little work, time and effort but it’s been proven to be one of the most desirable routes to becoming seriously rich in a relatively short period of time.

Things You Should Know About Investing In Bonds

Investing in bonds is just like investing in stocks.  Investors need to realise that investing in bonds entail risks which could affect the values of bonds.  The major risk of investing in bonds comes from the concern about the issuers’ ability to meet its scheduled interest and principal payments.  If you are investing in bonds, it is important that you adhere to the following investment principles: * Know yourself and your goals * Match the maturity length of your bonds with the investment time horizons of your goals.Bonds are an excellent option if you’re looking to bring in a steady income with the potential to beat inflation.  Bonds represent money owed to you, with a (usually) specified amount of interest, so bonds are generally lower risk investments than stocks.  Bonds are rated on a scale that ranges from AAA (the best) down to D (in default).  Bonds rated Baa (think of it as B++) are at the low end of investment grade and, all other things being equal, should pay a higher interest rate than bonds rated AAA (a rating reserved for US government bonds and the bonds from a very small number of the most financially stable companies).Bonds are sold with a face value, that represents the original value and price of the bond, as well as a pre-determined interest rate.  Bonds are usually issued in $1,000 increments or notes.  Bonds are not designed to produce capital growth, although they can generate a little, so these investments are not really suitable for investors seeking high returns.Bonds pay income that can be fixed or floating, and the payments may be made periodically or at maturity.  Bond maturity refers to the specific future date on which the investor’s principal will be repaid. Bonds offer fixed interest payments at regular intervals and can act as a hedge against the relative volatility of stocks, real estate, or precious metals.  Bonds or other types of fixed income investments provide diversification and predictable income and are generally thought of as more conservative investments than stocks. Bond risk factors Although many bonds are conservative, lower-risk investments, many others are not, and all carry some risk. Bonds that sell below face value are said to be trading at a discount.Investing in bonds may not be as exciting or as potentially lucrative as madly fluctuating stocks and funds, but they limit risk and offer stability and predictability,and are an essential part of a balanced portfolio.  Investing in bonds requires a good sense of initiative when it comes to observing the market trends.  Many people want to see an immediate return on their money and if you are investing in bonds that just isn’t likely to happen.

Online Investing is All the Rage

The financial world can be frightening. While there are loads of finance institutions willing to give recommendation or assistance, there still looks to be no method to get in on the best profit-making systems. Savings are always an option, but with rates as low as 3 and infrequently even 1 %, you’re looking at a life of waiting with tiny to show for it. Banks invest in the global market, with returns as high as, say, twelve percent. How much of that is passed on to the customer? Frequently less than one-tenth of those profits. So how can you invest in the global market? Is it safe? Does it take a lot of time? Many folks worry that investments are a hassle, with a lot of complicated documentation, or that they are risky. So, where do you begin? firstly, there are a number of ways to invest in the global market. There are stocks, bonds, CDs ( Certificates of Deposit ), 401k and Roth IRAs ( retirement plans ), specific sorts of life assurance, and retirement funds, to cite a couple. The word’investment’ does not often imply dodgy stock trading, but even when that’s included there are a multitude of options with which stock investments can be mixed to guarantee maximum prosperity. more importantly, one of the best options for today’s fast paced money life is online investing. Not only is the finance world running on hyper speed, but it is likely that you are too. With websites like sharebuilder.com and scottrade.com, users can invest quickly and easily, despite busy jobs and already overloaded schedules with too many responsibilities to keep track of. Online investing in hedge funds is also comparatively easy and can offer a diversified set of investments when one or two seem to be too dodgy or too slow at producing the specified fiscal results ; here you can make multiple categories of investments within a single package, so that certain types may make up where others lack, reducing risk and providing a better opportunity for return. You can begin online investing by going to one of these Web sites and providing the requested info ( usually first and last name, SSID number or tax PIN, address, employer name and contact, and so forth ). Look for a small padlock symbol near the top of the page stating the applications are secure, or a check mark reading VeriSign secured ( and also make sure this symbol can be clicked on and that on clicking, it will produce company information and corroboration ). Instructions for online investing should be available on each Web site and steer you through the process. Also, pay attention to disclaimers ( in fine print at the bottom of each page ), notifying buyers of any involved hazards, stating whether or not funds will be FDIC insured, and providing additional information about the company. Remember the kinds of online investing you select can be kind of favourable depending on age ( for example, retirement funds will produce more wealthy results when opened at an earlier age, and life assurance may be less beneficial to somebody in their later years of life since funds won’t have time to acquire ).

Importance of the Euro-dollar Market to Sterling

THE IMPORTANCE OF THE EURO-DOLLAR MARKET TO THE MANAGEMENT OF STERLING

A. Introduction

Throughout the 1960s, the management of sterling had been a central preoccupation of British governments. This preoccupation largely determined the way Britain viewed the Euro-dollar market*, as the government was constantly hit by the pressures which the international use of sterling placed on the British economy. The principal objective of British governments was to prevent a financial crisis by whatever means possible, in which the management of sterling was to be at the heart of governing Britain. In other words, the strain of the entire sterling area coincided with the government’s strategy to achieving economic growth.

B. Government policies and the pressures of sterling

The pressure on sterling stemmed from the UK’s underlying deficit in its balance of payments. This was reinforced, by the flow of funds that had arisen from an increase in foreign interest rates, which acted on the UK’s reserves by encouraging an outflow of non-sterling area commercial balances, and some switching of funds into the Euro-dollar market out of sterling. In other words, a fixed exchange rate regime. If confidence in the sterling system as an important reserve and trading currency was to improve, it had to evolve as the world monetary system developed.

The sterling area had been changing throughout the 1960s. Greater independence in political, economic and financial affairs had led to a questioning of traditions and, in particular, the traditional links with sterling. The notion of devaluation, emphasised how far these changes had gone, when many of the independent territories preferred to retain the value of their currencies rather than to follow sterling. There was a situation in which there was an underlying lack of confidence in sterling with the result that many sterling area traders were reluctant to continue to use sterling as their trading currency, unless they could cover the exchange risk. There was stronger pressure than ever for the diversification of official reserves, either positively by a switch out of existing balances or negatively by retaining trading earnings in foreign currencies. No longer was there any assurance that sterling area rates of exchange would keep in line with sterling, with the consequence that: it became necessary for forward markets to be developed in the sterling area. In general, the legal framework within which the parities of the various currencies of the sterling area were fixed was very different in the late 1960s compared to the 1940s. There were very few territories whose currencies were legally tied to sterling and even where they were, it was still possible for the necessary action to be taken to sever the link, if at the risk of disrupting normal commercial business while the necessary legislation was pushed through. Most of the independent O.S.A. belonged to the IMF, and some of them had their exchange rates critically examined by the Fund; some had altered their parities without any particular reference to the sterling area (India and Ghana).

The fact of political independence almost certainly gave some countries, a bias in favour of not following Britain’s devaluation, if an apparently reasonable case could be made on economic grounds. The most important economic consideration was the effect on the countries’ trading position of each of the alternatives. Countries for which trade with the UK’s is paramount were more inclined to change their exchange rates than those which rely more on other markets or sources of supply. None wanted to see the local prices of imported goods rise but neither did they want to see local currencies proceeds of their exports to the UK fall. Countries with a heavy reliance on UK aid would not have liked to see any drop in its value in local currency terms. But for countries with a heavy burden of dollar debt, uncovered by non-sterling assets, or whose exports to major markets outside the UK would receive no boost from devaluation, the balance of advantage will have appeared differently. The uncovered exchange position of the banks and of traders may have had an influence in some cases, although it seems that the impacts of policy decisions were taken.

In 1968, the Overseas Finance Division of the Treasury advocated several schemes, in order to freeze the sterling holdings, official and private, of persons resident outside the UK, (so-called Operation Brutus , Operation Brandon , and Operation Cranmer ). The freezing was a means of an exchange control operation, in which import controls were an essential additional feature of the scheme. Operation Cranmer was chosen as the most viable scheme to consider.

The object of Operation Brutus was to take control of the sterling holdings of non-UK residents (official and private), and to prevent them being run down, or to provide for this only slowly and at a controlled rate .

Operation Brandon was the code-name for plans to extend exchange control to transactions between UK residents and all or most of the countries of the “present” sterling area. The first object of Brandon was to obtain substantial continuing savings on the UK balance of payments. How much might be saved depended upon the regime implemented. The need for fresh savings had been emphasised by the delay in the development of the hoped for post devaluation surplus, and by the concern expressed by OSA countries concerned in the Basle Arrangements, that in the UK. Rawlinson believed that Brandon was a feasible measure that would make a useful contribution, and a way to achieve a satisfactory balance of payments performance. The second objective was to protect against speculative movements of funds to sterling area countries whenever sterling was under suspicion. This was a new problem for which the present UK exchange rate (at the time) made no provision. The problem resulted from the demonstration in November 1967, that other sterling area countries would not necessarily follow sterling in a change of parity. Generally, Brandon was a necessary adoption of the UK’s control system in order to make it apt to changing circumstances. As it stood, the limited exchange control system operated only in respect of the NSA fails to protect against pressure that arises for any reason to shift funds to the sterling area. Thus, in the present circumstances, Rawlinson stated that it fails to protect against the outflow of private portfolio capital to e.g. Australia, and fails to protect against speculative or hedging investment in land or property in e.g. Australia. A third objective was to consider mobilising part of the private portfolio of overseas securities, in order to give some creditability to the UK’s guarantees and to provide funds to repay debts. Brandon was necessary for this option to be kept open .

Operation Cranmer was a contingency plan in which the government freezes the sterling holdings, official and private, of persons resident outside the UK. This scheme introduces the import controls which become necessary, and the initiation of the mobilisation of private portfolio holdings of overseas securities in order to help to meet national liabilities .

C. The importance of the Euro-dollar Market

Although certain schemes were developed to overcome the pressure of sterling, it appeared that a new market was developing. The Bank of England, noted that the Euro-dollar market was having an impact in 1968 to the UK market . That market was operated by banks who accepted deposits at short-term in US dollars (and to a lesser extent in other currencies) and lent in the same currencies at short-term. It drew its funds from many sources, most notably from the banking systems of Germany, Italy and Switzerland which were the principal gatherers of dollars accruing from the US deficit; and its lent both to other banks and to non-bank borrowers in many countries. The report discussed further, that the market “seemed to perform a useful function in redistributing surplus liquidity, in facilitating adjustment of internal liquidity in countries whose monetary systems rely on the import and export of short-term funds through banks as a major monetary regulator” . An important point was that the Bank of England realised that the market also maintained world business activity at a high level by the ready availability of short-term working funds. It was estimated by the BIS in 1967, that the total of US dollars in the Euro-dollar market was of the order of $16 billion, but because a substantial part of this was several times on-lent the total of liabilities outstanding at any one time was much larger. In the UK, both the British and foreign banks operated in the marketplace.

By their participation in the market, the banks in the UK earned profits on the margins between their borrowing and lending rates and from time to time switched currency assets into sterling for lending in the UK (the dollar counterpart accrued to the UK reserves). British companies and firms made extensive use of the Euro-dollar financing for investment abroad, enabling foreign exchange earning capacity to increase without recourse to the reserves, and Euro-dollars were also utilised for domestic financing by British enterprises. London was a pioneer and remained a leader in the market. This business was useful. It earned profits. From time to time foreign currency was switched into sterling for lending in the UK. It provided a ready source of foreign currency for borrowing by British firms for direct investment outside the sterling area. It has always been understood that UK banks must keep their Euro-dollar business self-contained and that there is no question of falling back on the official reserves should they get into difficulties .

Clearly, this seemed to be a new “concept” not only in international finance but also to the British government itself. So important was the issue that a meeting was held between the Treasury and the Bank of England in June 1968 . Sir Douglas Allen, (the Chairman of the Treasury) decided on the 24th June 1968, that although there was no intention of blocking Euro-dollar accounts, fear of it in the Cranmer circumstances could lead to a run on British banks by depositors . It was argued that the UK government would take action in advance to ensure that British banks were not caught in an exposed position. The meeting concluded that these banks were in a much less exposed position than they had been previously; in particular they were in a more or less balanced position as far as standby arrangements were concerned. The Bank of England in the meeting concluded that any official action to curtail operations in the market would do more harm than good, though the Bank of England would continue to do all it could to encourage British banks not to get themselves into an exposed position. The Chairman further added that it should be clearly understood that there would be no question of using official reserves to bail out any banks which found themselves in difficulties following Cranmer .

The latest development in the Euro-dollar market, caused some discomfort to the British government, even to the question of what might happen in the Cranmer circumstances. Although, in 1968, the market had been reasonably stable, there had been mismatching of deposits and loans which was a concern, as there was no lender of last resort, and no real control either national or international. There had, in fact, been some intervention by the central banks, and the BIS were collecting information on a regular basis. It was however desirable, that some more systematic supervision by central banks or system of restraint by governments was developed. Any action that was specifically directed towards the mismatching problem had to be taken on a national basis by governments . Summing up the discussion, the Chairman stated that no action to curtail market operations was to be taken in the short-term, and that the Bank of England would continue to use their influence to require British banks to maintain a balanced position, and the wider doubts of the Euro-dollar market. Both parties and the Chancellor agreed that on the 19th October 1968, if Cranmer was to be implemented, difficulty would arise in respect of the Euro-dollar operations of banks in the UK. Also that, in order to minimise the risk, action had to be taken in the short-term in order to control or restrict Euro-dollar operations by banks in the UK .

The risk that the British government were worried about was this: in Cranmer, Euro-dollar accounts held with UK banks would not be blocked, but the fear of such blocking might provoke general withdrawals of Euro-dollar deposits from banks in the UK. This would lead to liquidity difficulties for the banks. Failures might only be avoidable if the banks were allowed to buy dollars from the official reserves to meet Euro-dollar liabilities. Rawlinson believed that this led to the following conclusions: Firstly, In the conditions postulated British banks might be exposed to the extent of some $840m in respect of quick Euro-dollar liabilities against which the corresponding assets are not equally quickly realisable. Secondly, if in the Cranmer situation a British bank is on the point of failure on this account the case for official help should be considered at the time. But the assumption must be that no assistance from the official reserves would be given. Thirdly, action should not be taken to curtail the Euro-dollar business of British banks at present . The business is useful, and to curtail it by official action now could have the adverse effect on confidence which it is hoped to avoid. But the Bank of England should continue to use its influence to minimise mismatching by British banks of Euro-dollar liabilities and assets. Fourthly, the Bank of England should keep in touch with the development of any international action to supervise Euro-dollar operations.

D. Blocking of Sterling Balances

However, there were dangers with Operation Brutus, to the sense that the blocking of sterling balances would arouse fears that the blocking of foreign currency balances would follow. This was a major point to the Treasury, as whether such fears were reasonable or not, they would be likely to be reflected in withdrawals of Euro-dollar balances from the UK .

To assess the impact of such withdrawals it was necessary to consider the maturity pattern of Euro-dollar borrowing and lending in London. Obviously if the maturities of loans exactly matched the terms of the deposits there would be less of a problem, though even in that case precipitate withdrawals might give rise to liquidity difficulties. In practical conditions of everyday banking, however, there is a continuous turnover of funds and, with the narrow margin earned between deposits and loans, a tendency to lend rather longer wherever possible; so that there is some mismatching both in particular cases and overall. A failure of confidence among Euro-dollar depositors, which caused a run on the banks, could leave them in the difficult position of having demand liabilities to meet from assets maturing at a later date and a chain of defaults could ensue. The banks had no legitimate grounds for expecting that they would be rescued in such circumstances by the use of the official reserves, but this will not have prevented exposure in certain cases which would warrant official attention if the stability of a British bank were threatened .

The extent of the resource was difficult to quantify not only because confidence movements themselves could not be precisely predicted but because a substantial part of the Euro-dollar lending is to other banks and affiliates. In normal times these might provide some temporary accommodation but their assistance in times of stress would be problematical. On the other hand, term depositors can normally expect to be able, at a price, to withdraw their deposits before the contractual date of maturity and failure to afford this facility would aggravate a declining confidence situation .

The foreign banks operating in London could, in such circumstances, be expected to shift their operations to other centres where they have offices or affiliates. The real problem centres on the position of the British banks, including British banks in the “Other Overseas” category, which were involved in the market. These had foreign currency liabilities to overseas residents of about $4,200m. of their overseas liabilities approximately 70% are on terms of up to three months whereas about 50% of their overseas assets mature in three months. Within the three months period there was also mismatching at various lengths of maturity. The mismatching was, however, less if lending to other banks in the UK was included. To the extent that these assets are held with foreign banks in the UK who can have recourse to their Head Offices, the British banks’ position was improved .

It should be noted that it was a common procedure where, the banks in the UK have entered into standby arrangements with clients to extend Euro-dollar credits amounting to some $2,160m and have standby arrangements to borrow $600m leaving them with a net liability of $1,560m contingent upon the credits being drawn. Within this total, however, the British banks have a more or less balanced position at around $340m. There are therefore indications that in the conditions of severe stress and disorder which Brutus would represent, British banks could be exposed to the extent of some $840m (i.e. 20% of $4,200m) subject on the one hand to possible mitigation by temporary accommodation from lending banks overseas (which would depend on the state of confidence at the time), and on the other to aggravation resulting from early calls on time deposits. The actual level of exposure is also further affected by the complexities of inter-bank lending. Nonetheless, it is clear that this could be a large and dangerous problem. The question has therefore been posed whether borrowing of Euro-dollars by “UK residents” should be deliberately reduced in some way .

If the UK interpret the term “UK residents” to include all banks in the UK operating in the Euro-dollar market, the means to affect their operations existed under Section 34 of the Exchange Control Act, which required Authorised Dealers in foreign exchange to comply with such directions as may be given to them by the Treasury on the way in which they may carry out their functions. It would theoretically be possible to place limits on either deposits or advances in Euro-dollars. The manner in which these powers could in fact be used would however be dictated by the practicalities of the banks’ situation. They could not be expected to reduce their deposits and advances at short notice. The wider implications of such a step, however, indicate that it would be undesirable. On the 10th June 1968 the Bank of England, “official action at the present time to curtail operations in the market is likely to have just the effect on confidence that it is hoped to avoid and the consequences would be the same as have been described above in the event of a Euro-dollar run on the banks. There would also be permanent disadvantages in that the market would move to other centres with a consequent effect on invisibles, switching and the other indirect benefits derived from it. We conclude that official action could well result both in the loss of the market (and its attendant benefits) and in exposure of the British banks to default on their obligations, failing help from the reserves which we are in no position to give” .

E. Operation Cranmer

Much of the contingency planning, Operation Brutus was renamed Operation Cranmer. The Cranmer plan was prepared and “refined” during the late summer of 1968. It was designed for an emergency, of the kind in which there was widespread pressure on sterling, little or no resources remain to meet it and further borrowing facilities are not satisfactorily obtainable . As, if no countervailing action were taken, the sterling exchange rate would have been forced to float under extremely unfavourable conditions. It would have been catstrophically low. As originally conceived, Cranmer might have been introduced when the exchange rate remained fixed, part of the intention being to protect the rate against the pressures arising from withdrawal of balances. The same general plan could, however, be put into operation after the introduction of a floating rate, with the modified intention in this respect of preventing the level from being pushed down unacceptably low.

The main features of the plan were: Firstly, Blocking of all sterling holdings, official and private, of countries outside the UK. Secondly, the mobilisation of private UK portfolio holdings of overseas securities in order to help meet national liabilities. This would be a lengthy process, which would involve legislation. Thirdly, the introduction of code-name ORESTES and ANDROCLES, to impose severe import restrictions . The scheme applied to all imports which could be controlled by using a quota system related to imports in a previous period involving: manufactured consumer goods, machinery, certain paper and iron and steel items and some manufactured foodstuff including drinks. Cranmer was not necessarily an alternative to a floating rate. The plan itself left open the question whether the official rate is floating or fixed; technically it was compatible with either. If the aim was to try to maintain a fixed rate, which assumes that some resources remain with which to defend it, the object of Cranmer was to conserve those resources by mitigating pressure on the rate. If it was decided to float, or floating, becomes necessary because there are no resources with which to defend a fixed rate, then the object of Cranmer was to mitigate pressure on the rate, in order to prevent a catastrophic fall .

Cranmer was an extreme measure for an extreme situation, as it was unlikely to be reversible for a long time. It would cause initial chaos in trade and payments, and probably lasting disruption of trade and of the international financial world. It would cause a violent outcry both abroad and at home, especially if the gravity of the crisis that precipitated it were not widely understood in advance. Cranmer was thus, a measure of last resort, when no other options were left open, and when the damage and hardship which Cranmer would cause are judged less than the damage and hardship resulting from uncontrolled floating under pressure. The UK during 1968 were suffering from a major monetary crisis, apart from the assistance received from many countries, the resources available to the UK were no longer adequate to maintain the present system. The government would take action itself to protect the essential interests of the country; and although this action would cause some difficulties for others, this action in the longer term would be in the interests of the UK’s financial and trading partners. Operation Cranmer had three main objectives :

First, the UK government had to deal with the problem of the large sterling balances held by other countries . Some of these were official holdings, some private. The holders of these sterling balances could convert these sterling funds at will into foreign currency. Large conversions were made at the time, and the situation deepened for the UK government, as holders of sterling sought to cover themselves against the effects of precipitate action by the others. The UK’s resources were no longer adequate to finance these continued conversions into foreign currency. In addition these sterling balances were banking liabilities of the UK which the UK government were in honour bound to meet. The government’s firm intention was to meet these sterling liabilities in full eventually in a fair and equitable manner. But the UK government could only do this when it had the resources .

Secondly, the measure effects a large and rapid change for the better in the UK’s balance of payments. In the first quarter of 1968, despite all the action taken, the balance of payments had remained unsatisfactory, and the action which the UK government were obliged to take in regard to non-residents’ sterling balances would in many ways create new pressures and difficulties. It was therefore imperative sharply to curtail the overseas expenditure of the whole nation. The improvements in the UK’s balance of payments was one way in which the UK would accumulate the resources needed to discharge its overseas debts, including those represented by the sterling liabilities .

Thirdly, the UK government intended to take powers to modernise certain overseas assets which had always been regarded as second line reserves and which in the current emergency needed to be applied to the discharge of the UK’s national liabilities .

F. The “outcome”

In response towards the Bank of England report, the main point here was a distinction between British Banks and other banks in the UK. To the sense that, it was the British banks that had a balanced position in regard to standby arrangements, while it was the overseas banks in the UK, that had the imbalance. This caused several questions, by Rawlinson (and the Treasury in specific) which needed answering : What are the implications for Cranmer? Any need for any generally action?

As far as Cranmer was concerned, the UK had to take the situation as it was. Even if it was decided on more general grounds to take some action to alter it, there was no possibility of doing this within the short-term. Therefore, in Cranmer, the choice was between: Firstly, doing nothing, and simply noting this as a risk, one of the many risks in Cranmer. Or secondly, blocking, as part of Cranmer, Euro-dollar liabilities in the same way as sterling liabilities .

The second point was technically feasible. It would mean that the authorities control the repayment of these dollar liabilities in the same way as they control that of sterling liabilities. The UK Government would avoid the problem of individual banks being unable to meet their liabilities by the rather drastic course of preventing any of them from doing so. On the first point attention was drawn to the sentence: “The banks have no legitimate grounds for expecting that they would be rescued in such circumstances by the use of the official reserves, but this will not have prevented exposure in certain cases which would warrant official attention if the stability of a British bank were threatened” .

If the UK adopted this course, there should be no question of using precious reserves to bail out banks unable to meet their liabilities. If these banks fail, the let them fail. Cranmer meant that the country as a whole was unable to meet its liabilities. There was no reason to give priority in the use of reserves to those who labelled their deposits as foreign currency deposits. This meant that the preferred choice was to: “do nothing”. The difficulties over Euro-dollars were then on a more objection to Cranmer. If Cranmer was forced upon the UK, then the UK would have to face them, and let these banks fail, if this was the outcome. The UK would add to the problems that, the UK have over repaying sterling liabilities by adding these dollar liabilities to them. This would be the implication of (b.); and if the authorities made it clear that, they were not going to intervene, then there was at least a chance that the foreign depositors would “hold their hands” until the mismatched assets mature, and so enable them to be paid off properly .

This then, led to the question of whether the Euro-dollar situation was all right generally, apart from Cramner? It could be argued that, action would be taken to stop these imbalances arising because, though the UK could not do this in time for Cranmer as envisaged, the UK might have wanted to do Cranmer at some future time. Also because of the risks to the reserves when something goes wrong with loans to which British banks commit Euro-dollars. An example of this was the Salad Oil Scandal, Ira Haupt affair, (explained in Case Study One).

However, against this, the business was profitable when it performed well, as it generally did, and it certainly helped out direct investment policy by providing a relatively painless source of funds for direct investments overseas. In general therefore, it was agreeable with the Bank of England, that no action would be taken to interfere with this business, either in the immediate future, for the reasons given, or in the longer term. Nevertheless, there was a cause for concern over the standby business. If a situation arose that, Euro-dollars were scarce, perhaps as a result of the American measures, and these standby credits are called, the price mechanism of interest rates may not be sufficient to prevent the calls exceeding the amount which the banks can raise. On such a situation, they would turn to the authorities, and to the reserves, in order to avoid default. However, the British banks were more or less balanced. The overseas banks would no doubt be referred to their head offices abroad. Nevertheless, it was questionable whether the authorities have sufficient control over this .

G. CONCLUSION

In a letter to the Treasury, Rawlinson estimated that, at the end of April 1968 that, approximately 70% of overseas liabilities were on terms of up to 3 months, whereas only 50% of overseas assets was maturing in three months, and there was mismatching within the three-month period at various lengths of shorter maturity . Taking this into account, along with the commitments of UK banks to stand-by arrangements in the Euro-dollar market, the indications were that, in conditions of severe stress and disorder, British banks could be exposed to the extent of some $840m in the absence of alleviating credit from overseas. The claims had arisen from the switching into the UK of funds obtained from Euro-dollar deposits. As, the authorities had been in some respects encouraging towards overseas borrowing – although preferably on longer term – easing the international debt management problem.

“Operation Cranmer” was an example of the government’s policy on exchange controls to sterling. On the 18th December 1968, Lever with the intermediary of Rawlinson decided that if the UK were to operate particular regimes of restrictive exchange control (and it is necessary to specify what regime of postulated), the UK could over a period of time achieve large switches in the present pattern of gross claims and liabilities, but in the absence of other action, the net position would remain the same . The blocking of overseas claims against sterling was the proposed regime. As far as the Euro-dollar operation was concerned, the overall scale, the liquidity and general pattern of maturity dates were largely left to the market itself. However, the Bank of England had drawn the attention of the market to the dangers inherent in mismatching in terms between assets and liabilities.

ENDNOTE

* Here are two very similar definitions of the term Euro-dollars:

Robert Gilpin, (The Political Economy of International Relations, Princetown University Press, 1987, p. 314-315), states that: The Euro-dollar market received its name from American dollars on deposit in European (especially in London) banks yet remaining outside the domestic monetary system, and the stringent control of national monetary authorities.

Enzig and Quinn (The Euro-dollar System: practice and theory of international interest rates, MacMillan Press, 6th edition, 1977, p. 1) state that: the Euro-dollar system is a term used to describe the market in dollar deposits and credits which exists outside the United States of America.

This paper is based on the following Public Record Office files:

PRO T295/437: Future of the Sterling Area – 1968, (31/10/1967 – 09/01/1968). File Number: 2 FEC 93/02 “PART A”

PRO T295/514: “Operation Brandon” (18/06/1968 – 02/12/1968). File Number: 2 FEC 391/01 “PART A”

PRO T295/605: “Operation Cranmer”, (Code-name for scheme to freeze sterling holdings), (03/04/1968 – 01/08/1968). File Number: 2 FEC 377/06 “PART A”

PRO T295/606: The Euro-dollar Market – “Operation Cranmer”, (Code-name for scheme to freeze sterling holdings), (11/06/1968 – 5/02/1969). File Number: 2 FEC 377/123/01